Mission Workshop

Responsive Web Design strategy

Established in 2009, Mission Workshop has been creating beautifully designed technical and active gear, clothes, bags, and accessories. Accomplice was approached to construct a product strategy that would assist Mission Workshop with the expansion of its product market while continuing to support its current customer base. We were tasked with assessing the current product browsing system as well as form a strategy and design the interface that would accomplish these goals. Our team established the target user demographics, created a content strategy, reconfigured the site structure, and redesigned the browse and product page systems in order to achieve these goals.