Goldman Sachs

Illustration

The Goldman Sachs Group, Inc is one of the leading financial service firms globally offering services focused on investment banking and management. In hopes to appeal to a larger broader audience as well as expand their product offerings, they acquired Honest Dollar, a small investment and retirement financial savings company. I was tasked to work with the Honest Dollar product team and develop the overarching illustration style utilized in the responsive web and iOS products. I art directed and created an illustration system that embodied Honest Dollar’s brand values of inclusivity, friendliness, active, and relatability.